“The more you seek security, the less of it you will have. And the more you pursue opportunity, the more security you will achieve.” Brian Tracy
I talk to people all the time who tell me that want to start a business or leave their job because either they hate what they do, are miserable or both. Even though they despise where they work and what they do they are still too afraid to leave! The reason I hear as to why they are afraid to leave their job, time after time is because they need the security. Well, if you think you’ve got job security just ask some of these folks who, after working at major corporations for 15-20 years and were suddenly laid off, if there’s any such thing as job security. You’ll quickly find that the answer is no.
When I talk to people about becoming self sufficient and operating their own business I always say that it will come with risk. Sometime the risks are calculated but in most cases they are not. I mean, you can have the best laid out business plan that details out the who, what, when and why and still fail. Why? Because nothing in life is guaranteed.
For all of the business ventures my husband and I have started, some have done well while others have failed miserably. Sometimes things sound great on paper but do not work in the real world. There are also times that you will do something and will find that it may work for a while and then suddenly, it begins to slow down or worse – it stops altogether. Unfortunately, that’s one of the joys of being a business owner and it’s a part of life! Businesses have their ups and downs and as I have told you before, in the beginning you may have mostly downs. The important thing to do is to keep going and not give up.
I think when we started out, we weren’t necessarily seeking security. We were seeking an opportunity to control our own destiny. As we get older, my husband and I now find ourselves seeking security however; we don’t want to miss out on opportunity. I guess that being said – that’s the true makings of an entrepreneur. The only difference is we now know that with risk comes security. It just takes time!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Thursday, November 2, 2006
10 Principles & Strategies For Success In Business – Any Business!
I think in order to achieve the things you want in life you have to have a strategy. Some people become successful in life and business because they set up some basic principles that they follow on a daily basis. Below, I have outlined some of the very principles and strategies that I used to become a successful entrepreneur. Implement these strategies into your life and business and watch things change!
#1 What You Think Is Important: Always be positive. As a man think, so is HE. Think success, not failure. Beware of a negative environment; it will surely extinguish your positivity.
#2 Decide Upon Your True Dreams: Write down your specific goals and develop a plan to reach them. Write a plan of action and follow it.
#3 Take Action: Goals are nothing without action. Don’t be afraid to get started now. Just do it! You don’t have to be great to get started, but you have to get started if you want to be great.
#4 Never Stop Learning: Go back to school or read a new book. Attend seminars often or get training and acquire a new skill.
#5 Be Persistent And Work Hard: Success is a marathon, not a sprint. You have to be in it for the long haul. Never give up!
#6 Learn To Analyze Details: Get all the facts and use them before making a decision. Learn from your mistakes and then you will not easily repeat them.
#7 Focus On Your Time And Money: Don’t let other people or things distract you. You can replace money that is lost, but you can never replace lost time. Make every minute count!
#8 Don’t Be Afraid To Be Different: Following the herd is a sure way to mediocrity. Step out on faith and dare to make something happen. It’s OK to totally confuse others if it works for you.
#9 Learn To Communicate With People Effectively: Learn to understand the motives of others. Building lasting relationships is a sure way to expand your horizons. There are values in differences. Take knowledge that you receive from others and apply it to your situation to help you in your quest to fulfill your own goals.
#10 Be Honest, Dependable And Take Responsibility: Or else, numbers 1-9 won’t matter!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
#1 What You Think Is Important: Always be positive. As a man think, so is HE. Think success, not failure. Beware of a negative environment; it will surely extinguish your positivity.
#2 Decide Upon Your True Dreams: Write down your specific goals and develop a plan to reach them. Write a plan of action and follow it.
#3 Take Action: Goals are nothing without action. Don’t be afraid to get started now. Just do it! You don’t have to be great to get started, but you have to get started if you want to be great.
#4 Never Stop Learning: Go back to school or read a new book. Attend seminars often or get training and acquire a new skill.
#5 Be Persistent And Work Hard: Success is a marathon, not a sprint. You have to be in it for the long haul. Never give up!
#6 Learn To Analyze Details: Get all the facts and use them before making a decision. Learn from your mistakes and then you will not easily repeat them.
#7 Focus On Your Time And Money: Don’t let other people or things distract you. You can replace money that is lost, but you can never replace lost time. Make every minute count!
#8 Don’t Be Afraid To Be Different: Following the herd is a sure way to mediocrity. Step out on faith and dare to make something happen. It’s OK to totally confuse others if it works for you.
#9 Learn To Communicate With People Effectively: Learn to understand the motives of others. Building lasting relationships is a sure way to expand your horizons. There are values in differences. Take knowledge that you receive from others and apply it to your situation to help you in your quest to fulfill your own goals.
#10 Be Honest, Dependable And Take Responsibility: Or else, numbers 1-9 won’t matter!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
To Build A Business You Must Have Customers...
In order to make any business thrive you must have customers. What most people don’t realize is that in most instances, customers will not just walk through your door. You have to understand, there are basic principals that you must follow to get customers and the most basic of all of the principals is prospecting.
Prospecting is the act of searching out leads or potential customers. Through practice you will find that prospecting or getting news customers will become much easier for you. If you learn the basics you will find that overall it will help you to become more effective in your business because the reality is you will always need to prospect. However keep in mind that your success will not be instant. You will be challenged; and fall down and get scrapes and bruises. You might even wimp out before you even start! If you do, then you have lost! So try not to get too intimidated in this process of asking others for their business.
If you are truly serious about building your business (and I hope that you are) you must make a commitment to yourself and your business to learn these basics of prospecting and implement them in your action plan (you do have an action plan don't you?).
Prospecting or gathering customers can be fun. When prospecting becomes fun, you become an effective business person. But if you make it a task you don't want to do, procrastination will take over your mind and you will find yourself frustrated because your business will not be growing.
Regardless of the type of business you have, all businesses are based on sales and in order to make money you will have to make sales. Part of the selling process is prospecting. In fact, prospecting or gathering customers is the most important step you must take in the sales cycle. Without prospecting, you will not have any customers. Without customers, you will not make any sales. With no one to sell your product or service to you have no business and therefore you will make no money! I guess you see my point or at least I hope you do!
Remember - Prospecting is your first step toward building your business.
Prospecting is an important element to any and all businesses because it’s where you get your business. I know, prospecting sucks! I don’t know anyone who loves to do. I personally hate prospecting. But let me ask you a question:
If you don't prospect for your business, who will?
- Your friends?
- Your family?
- Your kids?
Face the facts! Those people will never build your business for you. You must take a proactive approach to building your business and that proactive approach begins with prospecting. Effective prospecting does take time, effort, and a bit of patience. Always remember, you are in business for the long haul so if you learn this important step you business is guaranteed to prosper for years to come!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Prospecting is the act of searching out leads or potential customers. Through practice you will find that prospecting or getting news customers will become much easier for you. If you learn the basics you will find that overall it will help you to become more effective in your business because the reality is you will always need to prospect. However keep in mind that your success will not be instant. You will be challenged; and fall down and get scrapes and bruises. You might even wimp out before you even start! If you do, then you have lost! So try not to get too intimidated in this process of asking others for their business.
If you are truly serious about building your business (and I hope that you are) you must make a commitment to yourself and your business to learn these basics of prospecting and implement them in your action plan (you do have an action plan don't you?).
Prospecting or gathering customers can be fun. When prospecting becomes fun, you become an effective business person. But if you make it a task you don't want to do, procrastination will take over your mind and you will find yourself frustrated because your business will not be growing.
Regardless of the type of business you have, all businesses are based on sales and in order to make money you will have to make sales. Part of the selling process is prospecting. In fact, prospecting or gathering customers is the most important step you must take in the sales cycle. Without prospecting, you will not have any customers. Without customers, you will not make any sales. With no one to sell your product or service to you have no business and therefore you will make no money! I guess you see my point or at least I hope you do!
Remember - Prospecting is your first step toward building your business.
Prospecting is an important element to any and all businesses because it’s where you get your business. I know, prospecting sucks! I don’t know anyone who loves to do. I personally hate prospecting. But let me ask you a question:
If you don't prospect for your business, who will?
- Your friends?
- Your family?
- Your kids?
Face the facts! Those people will never build your business for you. You must take a proactive approach to building your business and that proactive approach begins with prospecting. Effective prospecting does take time, effort, and a bit of patience. Always remember, you are in business for the long haul so if you learn this important step you business is guaranteed to prosper for years to come!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Happy Employees Equal Happy Customers...
I’m sure you’ve heard the saying “If mom isn’t happy then NOBODY will be happy!” Well that also applies to your business. If your employees are not happy, they will not do a wonderful job at making or keeping your customers happy. When you really think about it, no one really wants to work for a living. No one wants to sit behind a desk or counter all day dealing with other people’s issues, answering the phones, and having to deal with “problems” day in and day out. Right?
In a perfect world we’d all have plenty of money were we’d never have to work. Picture it: You’d wake up on your yacht in a new part of the world every other day. Today it may be St. Tropez and the next day it may be Italy. Who knows! Everyday would be an adventure and we’d all have no cares or worries. Who wouldn’t love that type of life style? I know I would! The reality is most people may not even know where St. Tropez is, and may never have an opportunity to go there. All they have to look forward to is their crummy job where the boss is always gone, where the tension is so intense that you can cut it with a knife, where they can barely afford to pay their bills with what they make and the benefits; if they even have any; are almost non-existent. As small business owners we think that’s about the best we can offer. Well, that’s not true.
In the summer of 2006 Oprah Winfrey took her entire staff of 407 plus their families (more than 1000 people total) to Hawaii. You may not realize it but Oprah’s company Harpo, Inc. is considered to be a small business. And even though this should come as no surprise, she has an excellent retention rate. Most of her staff have been with her from the start. Why? Well this trip probably was not the first thing she did for her staff to show then how much she appreciated them and their hard work. Maybe you can’t fly your entire staff to Hawaii but there are certain things you could do to keep them happy.
Tip # 1: If you can’t take them to Hawaii then bring Hawaii to them! Several years ago we had a Christmas party for our staff at our home. We wanted a Hawaiian-themed party so we played island music and put a lei around their neck when they came through the door! We served tropical drinks. Ate foods that had island themes. We had a blast!
Tip # 2: Everyone loves a good meal. Especially when it’s free! Once a month we would take our staff out to lunch for our meeting or if the schedule was too tight we would have lunch catered or brought in. It wasn’t terribly expensive but our staff knew that we appreciated them and they appreciated the free food.
Tip # 3: Randomly give someone the day off or have your employees earn points for customer service kudos they get and some time off. The prize may be a Friday afternoon off, a full day off or you might even get creative and give them a gift certificate, or maybe even a weekend trip. You will quickly see that your employees will go above and beyond the call of duty to provide such an excellent level of customer service that it prompts the customer to call in on their behalf. It’s a fun program and great morale booster!
Tip # 4: Keep an open line of communication. Actually ask your employees what they think would improve their productivity and/or work environment then sit back and listen. You may find that not only are you able to take care of some of their requests but you may also get some great ideas and find some untapped talent at the same time.
Tip # 5: Give complements and pay raises accordingly. Value their contribution regardless of their education or experience. You must remember - the receptionist who answers the phones is responsible for making sure the calls go to the sales people. The salespeople are responsible for making sure the customer has their questions answered before they place their order. The order fillers are responsible for making sure the customers get the correct orders. The shipping department is responsible for making sure that the orders get sent to the correct location in a timely manner. All of their contributions individually and together make it possible for you to do what you need to do which is run your company.
Keeping your employees happy is not just got for them, it’s good for you. Your turn over rate will decrease and your productivity level will increase. Your employees are happy, your customers are happy and most importantly you are happy. Everyone wins!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
In a perfect world we’d all have plenty of money were we’d never have to work. Picture it: You’d wake up on your yacht in a new part of the world every other day. Today it may be St. Tropez and the next day it may be Italy. Who knows! Everyday would be an adventure and we’d all have no cares or worries. Who wouldn’t love that type of life style? I know I would! The reality is most people may not even know where St. Tropez is, and may never have an opportunity to go there. All they have to look forward to is their crummy job where the boss is always gone, where the tension is so intense that you can cut it with a knife, where they can barely afford to pay their bills with what they make and the benefits; if they even have any; are almost non-existent. As small business owners we think that’s about the best we can offer. Well, that’s not true.
In the summer of 2006 Oprah Winfrey took her entire staff of 407 plus their families (more than 1000 people total) to Hawaii. You may not realize it but Oprah’s company Harpo, Inc. is considered to be a small business. And even though this should come as no surprise, she has an excellent retention rate. Most of her staff have been with her from the start. Why? Well this trip probably was not the first thing she did for her staff to show then how much she appreciated them and their hard work. Maybe you can’t fly your entire staff to Hawaii but there are certain things you could do to keep them happy.
Tip # 1: If you can’t take them to Hawaii then bring Hawaii to them! Several years ago we had a Christmas party for our staff at our home. We wanted a Hawaiian-themed party so we played island music and put a lei around their neck when they came through the door! We served tropical drinks. Ate foods that had island themes. We had a blast!
Tip # 2: Everyone loves a good meal. Especially when it’s free! Once a month we would take our staff out to lunch for our meeting or if the schedule was too tight we would have lunch catered or brought in. It wasn’t terribly expensive but our staff knew that we appreciated them and they appreciated the free food.
Tip # 3: Randomly give someone the day off or have your employees earn points for customer service kudos they get and some time off. The prize may be a Friday afternoon off, a full day off or you might even get creative and give them a gift certificate, or maybe even a weekend trip. You will quickly see that your employees will go above and beyond the call of duty to provide such an excellent level of customer service that it prompts the customer to call in on their behalf. It’s a fun program and great morale booster!
Tip # 4: Keep an open line of communication. Actually ask your employees what they think would improve their productivity and/or work environment then sit back and listen. You may find that not only are you able to take care of some of their requests but you may also get some great ideas and find some untapped talent at the same time.
Tip # 5: Give complements and pay raises accordingly. Value their contribution regardless of their education or experience. You must remember - the receptionist who answers the phones is responsible for making sure the calls go to the sales people. The salespeople are responsible for making sure the customer has their questions answered before they place their order. The order fillers are responsible for making sure the customers get the correct orders. The shipping department is responsible for making sure that the orders get sent to the correct location in a timely manner. All of their contributions individually and together make it possible for you to do what you need to do which is run your company.
Keeping your employees happy is not just got for them, it’s good for you. Your turn over rate will decrease and your productivity level will increase. Your employees are happy, your customers are happy and most importantly you are happy. Everyone wins!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Five Mistakes To Avoid When Hiring Employees...
Having run both a small and medium size business, I can tell you that there is no “one size fits all” operational plan. The way you run your business should be the same whether you have 5 or 50 employees. The truth is in most cases the way you operate your business when you have 5 employees is totally different then how you would operate if you had 50 employees. What’s the difference?
When I hired my first employees my standards where not as high as they should have been. I didn’t have the right interviewing skills, I didn’t know the right questions to ask and I most definitely did not do a back ground check. Why? Well basically because I didn’t know better! I hired people based on what they told me their abilities were. They always gave me the ‘mumbo jumbo’ about how they wanted to help my company succeed and help it grow. The sad part is that in most cases I believed them! It wasn’t until we had more than 10 employees did I realize all of the hiring mistakes that were made. Here are some mistakes I made that I hope you will take note of and avoid!
Five Mistakes You Should Avoid When Hiring Employees
Mistake # 1: Thinking That Your Employees Are Your Friends.
I can honestly say I learned this the hard way. Boy did I learn the hard way! My husband and I started our business in our mid twenties. We went into an industry where the majority of people in our field where in their late 30’s to mid 50’s. Because of this, most of our employees were our age or a little older. We felt like they were our “friends” when in reality to them we were just “the boss”. This caused a lot of problem when we had to reprimand or terminate them.
Mistake # 2: Not Verifying The Information That Has Been Provided To You.
My husband and I use pretty trusting people that was until we became business owners. We took everyone for their word and did not feel the need to check people out. HUGE MISTAKE! We found out early on that people will lie on their resume in a heartbeat. Why? Because most employers like us never check it out! I call it the 50/50 rule. For every 10 resumes you receive 5 will contain truthful and accurate information. The other 5 will be a mixture that contains half truth, half fiction and just flat out lies.
Mistake # 3: Not Doing A Complete Background Check.
When you hire someone to help you operate your business you’re basically telling your clients that this individual has your stamp of approval, is as good as you and will assistance them in your absence. Your livelihood is in their hands but whose hands are they really in? As I mentioned above half of people who apply for a job with you will only provide you with a partially truthful resume. Don’t you think you want to find out what they’re hiding? Better to find out not then to have to pay for it later!
Mistake # 4: Not Having Your Applicants Prove They Are Qualified For The Job.
Anyone can say they are capable of doing something but how do you know if they really can? The answer is you bring them in for a day and find out! Give them a task to complete that will be similar in nature to what they are being hired for and observe them. Now of course they may not perfect; remember they are new but they also should not be clueless; remember they do have experience - or so they say! This will give you an indication of what you will get once you hire them. Someone who has a learning curve because you do things differently then what they are used to; that’s one thing. Someone who looks like a deer in the headlights when you provide them with the task; well that’s a strong indicator that they are part of the 50% you don’t want to hire!
Mistake # 5: Not Being Up Front About Your Rules And Expectations.
I have heard so many people who’ve had their employees do things that they would consider ridiculous. I’ve heard “anyone with common sense would have known better!” Well what’s common sense to you may not be to the next person. If you do not tell your employees what your expectations are then you are basically leaving it up to them to make a judgment call. Major mistake! What makes sense to you may not make sense to them and vice versa. Leave no room for error! Tell them up front what you expect, put the rules in writing, and have them sign and review a copy for their file and yours. It also wouldn’t hurt to review this information periodically with everyone during staff meetings just to make sure everyone remains on the same page!
Implementing a few preventive measures up front will help you to avoid the mistakes, misunderstandings and hard feelings that come up when you have to fire, enforce or make changes. Part of being a “Successful Entrepreneur” is being a “Smart Entrepreneur”!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
When I hired my first employees my standards where not as high as they should have been. I didn’t have the right interviewing skills, I didn’t know the right questions to ask and I most definitely did not do a back ground check. Why? Well basically because I didn’t know better! I hired people based on what they told me their abilities were. They always gave me the ‘mumbo jumbo’ about how they wanted to help my company succeed and help it grow. The sad part is that in most cases I believed them! It wasn’t until we had more than 10 employees did I realize all of the hiring mistakes that were made. Here are some mistakes I made that I hope you will take note of and avoid!
Five Mistakes You Should Avoid When Hiring Employees
Mistake # 1: Thinking That Your Employees Are Your Friends.
I can honestly say I learned this the hard way. Boy did I learn the hard way! My husband and I started our business in our mid twenties. We went into an industry where the majority of people in our field where in their late 30’s to mid 50’s. Because of this, most of our employees were our age or a little older. We felt like they were our “friends” when in reality to them we were just “the boss”. This caused a lot of problem when we had to reprimand or terminate them.
Mistake # 2: Not Verifying The Information That Has Been Provided To You.
My husband and I use pretty trusting people that was until we became business owners. We took everyone for their word and did not feel the need to check people out. HUGE MISTAKE! We found out early on that people will lie on their resume in a heartbeat. Why? Because most employers like us never check it out! I call it the 50/50 rule. For every 10 resumes you receive 5 will contain truthful and accurate information. The other 5 will be a mixture that contains half truth, half fiction and just flat out lies.
Mistake # 3: Not Doing A Complete Background Check.
When you hire someone to help you operate your business you’re basically telling your clients that this individual has your stamp of approval, is as good as you and will assistance them in your absence. Your livelihood is in their hands but whose hands are they really in? As I mentioned above half of people who apply for a job with you will only provide you with a partially truthful resume. Don’t you think you want to find out what they’re hiding? Better to find out not then to have to pay for it later!
Mistake # 4: Not Having Your Applicants Prove They Are Qualified For The Job.
Anyone can say they are capable of doing something but how do you know if they really can? The answer is you bring them in for a day and find out! Give them a task to complete that will be similar in nature to what they are being hired for and observe them. Now of course they may not perfect; remember they are new but they also should not be clueless; remember they do have experience - or so they say! This will give you an indication of what you will get once you hire them. Someone who has a learning curve because you do things differently then what they are used to; that’s one thing. Someone who looks like a deer in the headlights when you provide them with the task; well that’s a strong indicator that they are part of the 50% you don’t want to hire!
Mistake # 5: Not Being Up Front About Your Rules And Expectations.
I have heard so many people who’ve had their employees do things that they would consider ridiculous. I’ve heard “anyone with common sense would have known better!” Well what’s common sense to you may not be to the next person. If you do not tell your employees what your expectations are then you are basically leaving it up to them to make a judgment call. Major mistake! What makes sense to you may not make sense to them and vice versa. Leave no room for error! Tell them up front what you expect, put the rules in writing, and have them sign and review a copy for their file and yours. It also wouldn’t hurt to review this information periodically with everyone during staff meetings just to make sure everyone remains on the same page!
Implementing a few preventive measures up front will help you to avoid the mistakes, misunderstandings and hard feelings that come up when you have to fire, enforce or make changes. Part of being a “Successful Entrepreneur” is being a “Smart Entrepreneur”!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
How’s Your Customer Service Department?
As small business owners, you have a lot riding on how good (or how poor) your customer service department is. Sometimes as a sole proprietor or solo employee, you are the customer service department in addition to all of the other hats you may wear! Anyone who has started a business knows that you’ll quickly be out of business if you do not keep your customers happy. People are just not loyal anymore. I call it the 'revolving door' syndrome. The 'revolving door' syndrome is where you work with a client once and they go somewhere else because that other company charges $1.00 less than what you charge!
If you are like me, this is frustrating and makes you wonder why it is so difficult to keep people coming back to you. It is even more frustrating to see people do this when you know you have provided them with the best quality of service that you could. Realize this happens in every business that fails to implement the one often forgotten element of retention.
Too often, we are so caught up in trying to get customers that we too often forget about the customers we already have. We focus all of our energies on the toughest part of building the business which is getting customers. Yet we forget to do the easiest part which is follow up or customer service.
Where does that leave you? Well it depends on how you handle your customers or clients. Most business owners put a lot of emphasis on getting the customer and keeping them happy during the transaction. To be honest, that’s the easy part. The hard part is the follow up!
In any industry, before someone will do business with you, that person wants to know you are someone they can trust. I’m not saying that you need to become their long lost buddy and best friend when you meet them or talk to them but you should, however, show a genuine interest in them, their needs, and also their concerns. That’s were the real customer service begins.
In my book “From Minimum Wage To Getting Paid” I teach people the importance of following up with their clients. You see, it’s easy to get them but it’s hard to keep them. So many people drop the ball and forget to follow-up. They think that because they get someone who shows interest or asks for more information then that person should be ready to buy something from you. Thinking that this is how it happens will only cause frustration.
Even if that person is not ready to purchase your product or service at that time, don’t you think that since they showed interest that they may want to work with you at a later date? How would you know that if you fail to follow up and provide them with good customer service?
Believe it or not, when you follow up and show them that you really want to earn their business you are actually planting a seed. One that may not grow for several months and sometimes even longer but that customer or client will remember you when the time comes to make that purchase or transaction.
As a business owner, it’s important that you keep in mind that the stability of your business and the amount of income you make will be in direct proportion to your personal follow-up and customer service. Make follow-up and customer service your #1 priority! As you build your business in the future, make certain you follow-up and follow-through with customer service. Your wealth depends on it!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
If you are like me, this is frustrating and makes you wonder why it is so difficult to keep people coming back to you. It is even more frustrating to see people do this when you know you have provided them with the best quality of service that you could. Realize this happens in every business that fails to implement the one often forgotten element of retention.
Too often, we are so caught up in trying to get customers that we too often forget about the customers we already have. We focus all of our energies on the toughest part of building the business which is getting customers. Yet we forget to do the easiest part which is follow up or customer service.
Where does that leave you? Well it depends on how you handle your customers or clients. Most business owners put a lot of emphasis on getting the customer and keeping them happy during the transaction. To be honest, that’s the easy part. The hard part is the follow up!
In any industry, before someone will do business with you, that person wants to know you are someone they can trust. I’m not saying that you need to become their long lost buddy and best friend when you meet them or talk to them but you should, however, show a genuine interest in them, their needs, and also their concerns. That’s were the real customer service begins.
In my book “From Minimum Wage To Getting Paid” I teach people the importance of following up with their clients. You see, it’s easy to get them but it’s hard to keep them. So many people drop the ball and forget to follow-up. They think that because they get someone who shows interest or asks for more information then that person should be ready to buy something from you. Thinking that this is how it happens will only cause frustration.
Even if that person is not ready to purchase your product or service at that time, don’t you think that since they showed interest that they may want to work with you at a later date? How would you know that if you fail to follow up and provide them with good customer service?
Believe it or not, when you follow up and show them that you really want to earn their business you are actually planting a seed. One that may not grow for several months and sometimes even longer but that customer or client will remember you when the time comes to make that purchase or transaction.
As a business owner, it’s important that you keep in mind that the stability of your business and the amount of income you make will be in direct proportion to your personal follow-up and customer service. Make follow-up and customer service your #1 priority! As you build your business in the future, make certain you follow-up and follow-through with customer service. Your wealth depends on it!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Do You Have Back Up Plan?
I know it may seem as if I have been M.I.A. since my column has been missing for a few weeks but that’s not the case. I tore a muscle in my right shoulder and of course, I am right handed. Need I say more? It’s been a grueling 3 weeks but I am grateful that it is healing without the need for surgery and thankful to be able to use my arm again. I guess you never realize how much you need something until you can no longer use it. I think this experience has taught me a valuable lesson. Something that we always say but perhaps forget and that is to never take anything for granted.
The great thing about being self employed is that you don’t have a boss. The bad thing about being self employed is that you can’t take off when you are ill. I never realized how much I used my arm until I could not move it. It’s funny (o.k. not really) when you think about it, but for 3 weeks my life and business almost came to a stand still. Luckily for me I have a great business partner – my husband Chris. He literally worked from sun up to sun down and beyond to get “our” work done and to keep things moving. Due to all of the medications I was taking, I was oblivious to what was going on around me. This event has made think even more about my business plan and how I operate my businesses.
Years ago, my husband and I had a large office with a big staff, etc. A couple of years ago we made the decision to downsize and go back to operating as a mom and pop operation. We felt as if this would allow us to better enjoy life, spend more time with the children. . . you know, all of that stuff. Well problem is, we didn’t think about situations such as one or both of us getting ill, hurt or any other family emergency that would require one or both of us to be off and away from our businesses.
This has been a rude awakening for us because we have realized that we do not have a sufficient back up plan. We always assumed that the other one will take up the slack if one of us ever got sick. We did not account for the duration of a long term illness. The other thing we never thought of was how that illness would affect the other partner. Obviously it was hard for my husband to operate knowing that I was in pain. It was also difficult for me to drive myself to all of the different doctor appointments because he was unable to take off for 4 hours every few days.
I now know that we need another back up plan because if something else like this should happen, then what? I know several of you are independent business owners like Chris and I and unless you have a business that creates residual income you too need a back up plan.
What’s a back up plan? Well for us, we realized the importance of hiring an assistant. One that would work with us on a daily basis. That way in the event we needed to leave we’d have someone who was familiar with our office, work and what we do on a daily basi. That way they could keep things moving for us without any interruption. My husband also decided to bring in a partner to help him operate his real estate firm. This would free him up to take over the operation of our mortgage company in the event I was ill again. We also determined that for our training and consulting firm that we needed to out source some of the work load. It would cut down on some of what I needed to personally be responsible for but also bring other people into the picture who could “pick up” when I am either swamped or unable to handle the load by myself.
And last but not least, disability insurance. We had this years ago when we had a large office and tons of overhead. We figured that once we moved the business home and we no longer had all of those expenses that we no longer needed disability insurance. WRONG. We probably need it now more than ever because with a large staff came additional income so if we needed to be off for a few days, we still have a staff generating income for us. If we need to take off a couple of days now, there is no staff to replace that income so it would be more important to us at this stage to have insurance.
Luckily for us, we dodged the bullet this time; there was no real setback and we did not suffer financially. But what about next time? We’ll be prepared but will you? Just something to think about.
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
The great thing about being self employed is that you don’t have a boss. The bad thing about being self employed is that you can’t take off when you are ill. I never realized how much I used my arm until I could not move it. It’s funny (o.k. not really) when you think about it, but for 3 weeks my life and business almost came to a stand still. Luckily for me I have a great business partner – my husband Chris. He literally worked from sun up to sun down and beyond to get “our” work done and to keep things moving. Due to all of the medications I was taking, I was oblivious to what was going on around me. This event has made think even more about my business plan and how I operate my businesses.
Years ago, my husband and I had a large office with a big staff, etc. A couple of years ago we made the decision to downsize and go back to operating as a mom and pop operation. We felt as if this would allow us to better enjoy life, spend more time with the children. . . you know, all of that stuff. Well problem is, we didn’t think about situations such as one or both of us getting ill, hurt or any other family emergency that would require one or both of us to be off and away from our businesses.
This has been a rude awakening for us because we have realized that we do not have a sufficient back up plan. We always assumed that the other one will take up the slack if one of us ever got sick. We did not account for the duration of a long term illness. The other thing we never thought of was how that illness would affect the other partner. Obviously it was hard for my husband to operate knowing that I was in pain. It was also difficult for me to drive myself to all of the different doctor appointments because he was unable to take off for 4 hours every few days.
I now know that we need another back up plan because if something else like this should happen, then what? I know several of you are independent business owners like Chris and I and unless you have a business that creates residual income you too need a back up plan.
What’s a back up plan? Well for us, we realized the importance of hiring an assistant. One that would work with us on a daily basis. That way in the event we needed to leave we’d have someone who was familiar with our office, work and what we do on a daily basi. That way they could keep things moving for us without any interruption. My husband also decided to bring in a partner to help him operate his real estate firm. This would free him up to take over the operation of our mortgage company in the event I was ill again. We also determined that for our training and consulting firm that we needed to out source some of the work load. It would cut down on some of what I needed to personally be responsible for but also bring other people into the picture who could “pick up” when I am either swamped or unable to handle the load by myself.
And last but not least, disability insurance. We had this years ago when we had a large office and tons of overhead. We figured that once we moved the business home and we no longer had all of those expenses that we no longer needed disability insurance. WRONG. We probably need it now more than ever because with a large staff came additional income so if we needed to be off for a few days, we still have a staff generating income for us. If we need to take off a couple of days now, there is no staff to replace that income so it would be more important to us at this stage to have insurance.
Luckily for us, we dodged the bullet this time; there was no real setback and we did not suffer financially. But what about next time? We’ll be prepared but will you? Just something to think about.
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
The Choice Is Yours…
Life has a way of throwing curve balls at you. Just when you think you have it all figured out, something new comes along and knocks you off your feet! They’ll be a time in your life where you have something happen and it seems like the most horrible thing in the world, that is until something new and more devastating comes along and takes it’s place.
In just a few weeks we will be nearing the 5 year anniversary of 9/11. I was watching a couple of documentaries this week and even though it was just 5 years ago, it seems as if it happened so very long ago. At the time the attacks took place, people said we will never forget. Five years later – have we? Even though I was not there; or even able to watch it unfold as it took place on television like so many people did; when I came home that evening and saw all of the devastation that took place it was unbelievable, yet it had happened. It is often said that what does not kill you only makes you stronger. You would think that a tragedy of this magnitude would all make us take a serious look at ourselves and make a change to have a better life. The reality is I don’t think that happened for most people.
One of the shows I watched was about a group of 14 people who survived in a stairwell in one of the towers, despite the entire building coming down. One of the firemen on the program made mention that once the building started to come down around him he thought to himself “He was only 33 years old, was married and had kids but all he could remember was working all the time.” He asked himself “Is this it for me? Is this all I have done with my life? Is there nothing else left for me?”
Well maybe you’re not trapped in a stairwell, perhaps it’s a job you hate or a relationship you don’t want to be in that’s holding you back. There are so many people who wine and complain about their situation. How they are so unhappy and want to make change in their life. Whatever it is that’s preventing you from living your life to the fullest – why are you letting it stop you?
On September 11th, 2001- thousands of people lost their life and were unable to fulfill their dreams. They lost the freedom to make a decision about their destiny. That decision, without their consent, was made on their behalf. The choice to be free and happy lies in your hands. Unlike the victims of 9/11, no one is taking away your right to be happy or succeed in life. That is a choice that has been and will always be up to you. What do you plan to do about it?
Becoming successful in anything, professional or personal requires the same thing - a personal decision to make a change. My motto – “Change Your Attitude – Change Your Life –Change The World” is a true testament to what can be done if someone decides to change.
Everyone wants to become an “entrepreneur” because to them, entrepreneurship is some right of passage. Something that is given to you not something that is earned. As this anniversary comes near it is my wish for you all to realize that you still have time, it is not to late and that change can happen only once you take action. Becoming a successful entrepreneur is something that can be achieved by anyone who is willing to make the choice to change. It’s time to make that decision. I hope you make the right one!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
In just a few weeks we will be nearing the 5 year anniversary of 9/11. I was watching a couple of documentaries this week and even though it was just 5 years ago, it seems as if it happened so very long ago. At the time the attacks took place, people said we will never forget. Five years later – have we? Even though I was not there; or even able to watch it unfold as it took place on television like so many people did; when I came home that evening and saw all of the devastation that took place it was unbelievable, yet it had happened. It is often said that what does not kill you only makes you stronger. You would think that a tragedy of this magnitude would all make us take a serious look at ourselves and make a change to have a better life. The reality is I don’t think that happened for most people.
One of the shows I watched was about a group of 14 people who survived in a stairwell in one of the towers, despite the entire building coming down. One of the firemen on the program made mention that once the building started to come down around him he thought to himself “He was only 33 years old, was married and had kids but all he could remember was working all the time.” He asked himself “Is this it for me? Is this all I have done with my life? Is there nothing else left for me?”
Well maybe you’re not trapped in a stairwell, perhaps it’s a job you hate or a relationship you don’t want to be in that’s holding you back. There are so many people who wine and complain about their situation. How they are so unhappy and want to make change in their life. Whatever it is that’s preventing you from living your life to the fullest – why are you letting it stop you?
On September 11th, 2001- thousands of people lost their life and were unable to fulfill their dreams. They lost the freedom to make a decision about their destiny. That decision, without their consent, was made on their behalf. The choice to be free and happy lies in your hands. Unlike the victims of 9/11, no one is taking away your right to be happy or succeed in life. That is a choice that has been and will always be up to you. What do you plan to do about it?
Becoming successful in anything, professional or personal requires the same thing - a personal decision to make a change. My motto – “Change Your Attitude – Change Your Life –Change The World” is a true testament to what can be done if someone decides to change.
Everyone wants to become an “entrepreneur” because to them, entrepreneurship is some right of passage. Something that is given to you not something that is earned. As this anniversary comes near it is my wish for you all to realize that you still have time, it is not to late and that change can happen only once you take action. Becoming a successful entrepreneur is something that can be achieved by anyone who is willing to make the choice to change. It’s time to make that decision. I hope you make the right one!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
What Are Your Chances Of Survival?
Statistics show that thousands of people are being laid off from their jobs every day. With that in mind, it’s no wonder that more than 1500 new businesses are started daily. The sad thing is that out of the more than 1500 businesses that are started daily, more than half of them will fail within five years. For every new company started, 1 out of 3 will not make it past the 2 year mark and less than 1 out of 2 will make it past the 4 year mark or longer. What are your chances of survival?
Have you ever seen the realty TV show where people are left on an island to see who will last until the end? Well the show starts out with them being split into teams, working together as a unit and learning to master skills that will help them to survive on the island. Everyone’s working really hard to make sure things work out. For all involved, it’s important to make sure that everyone likes you so that you don’t get voted off. Does this sound familiar? I think this as being eerily similar to a “job”. You want the boss to like you. You want your colleagues to like you. You do everything you can to please everyone so that you can “stay” at your job and move up the employee ladder. You are trying to survive.
After a few episodes the friendliness wears off. You quickly see the teamwork disappear. You start to see one or two people “team up” in order to form an alliance. The real survival mode has just begun. This is where most people learn that “team work” does not always work when it comes to surviving. Sometimes you and the team are not in one accord! I consider this the same as becoming an entrepreneur. It may be hard to get other people to work with you in order to see your vision. It may be difficult to get others on board. The time and cost associated with being an entrepreneur is mind blowing. You are constantly operating in survival mode because if you do not, simply put you won’t eat amongst other things. My question to you again is will you survive?
People always want to know what is that one thing that makes me different from the next person. Why have I been able to accomplish what I have been able to do in such a short amount of time considering my background. I have been told by several people that I have “it” or what one of my mentors refered to as the “yellow Lamborghini” because just like a yellow Lamborghini, she felt that what I have is rare and you only see it occasionally if ever. The funny thing is that I don’t see myself in this light at all. Why? Because I am a survivor and I operate in survivor mode.
The other day I had one of my consulting clients ask me how is it that I get up everyday and do what I do. I told her that I operate in survival mode at least 95% of the time. (Notice I did not say 100% of the time because like you, I am human and have flaws.) Survival mode to me is doing what I must do even when I do not want to do it. It’s making sacrifices that I sometimes do not want to make. It’s about taking chances that most people will not take. It’s about making decisions that I’m not always certain are correct. It’s about being in the moment and doing what’s necessary. It’s knowing that each day I must make some upward strides to move me in the direction of where I want to be versus making lateral moves. It’s about doing things today that others will not do so that tomorrow I can have what others may not have. Entrepreneurship is just that – survival. You do what you need to do to make your business successful and what – SURVIVE THE STATISTICS!
Becoming a successful entrepreneur is not a sprint, it’s a marathon. In order to survive you need to prepare yourself for the long haul. If the statistics are against you then who is for you? The only person you know that you can count on 100% unconditionally is you. So go out and make it happen!
I look forward to helping you strive to reach your goals and dreams. I hope that the information I provide each week will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Have you ever seen the realty TV show where people are left on an island to see who will last until the end? Well the show starts out with them being split into teams, working together as a unit and learning to master skills that will help them to survive on the island. Everyone’s working really hard to make sure things work out. For all involved, it’s important to make sure that everyone likes you so that you don’t get voted off. Does this sound familiar? I think this as being eerily similar to a “job”. You want the boss to like you. You want your colleagues to like you. You do everything you can to please everyone so that you can “stay” at your job and move up the employee ladder. You are trying to survive.
After a few episodes the friendliness wears off. You quickly see the teamwork disappear. You start to see one or two people “team up” in order to form an alliance. The real survival mode has just begun. This is where most people learn that “team work” does not always work when it comes to surviving. Sometimes you and the team are not in one accord! I consider this the same as becoming an entrepreneur. It may be hard to get other people to work with you in order to see your vision. It may be difficult to get others on board. The time and cost associated with being an entrepreneur is mind blowing. You are constantly operating in survival mode because if you do not, simply put you won’t eat amongst other things. My question to you again is will you survive?
People always want to know what is that one thing that makes me different from the next person. Why have I been able to accomplish what I have been able to do in such a short amount of time considering my background. I have been told by several people that I have “it” or what one of my mentors refered to as the “yellow Lamborghini” because just like a yellow Lamborghini, she felt that what I have is rare and you only see it occasionally if ever. The funny thing is that I don’t see myself in this light at all. Why? Because I am a survivor and I operate in survivor mode.
The other day I had one of my consulting clients ask me how is it that I get up everyday and do what I do. I told her that I operate in survival mode at least 95% of the time. (Notice I did not say 100% of the time because like you, I am human and have flaws.) Survival mode to me is doing what I must do even when I do not want to do it. It’s making sacrifices that I sometimes do not want to make. It’s about taking chances that most people will not take. It’s about making decisions that I’m not always certain are correct. It’s about being in the moment and doing what’s necessary. It’s knowing that each day I must make some upward strides to move me in the direction of where I want to be versus making lateral moves. It’s about doing things today that others will not do so that tomorrow I can have what others may not have. Entrepreneurship is just that – survival. You do what you need to do to make your business successful and what – SURVIVE THE STATISTICS!
Becoming a successful entrepreneur is not a sprint, it’s a marathon. In order to survive you need to prepare yourself for the long haul. If the statistics are against you then who is for you? The only person you know that you can count on 100% unconditionally is you. So go out and make it happen!
I look forward to helping you strive to reach your goals and dreams. I hope that the information I provide each week will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Are You Ready For Success?
I am a firm believer that everything happens for a reason. Even bad things. You’ve heard the old saying “What doesn’t kill you will only make you stronger.”
Well that statement couldn’t ring more true. When I do seminars or training, even after I go through my entire presentation, it never fails that I will have at least one person come and ask me “How will I know if I have what it takes to become a successful entrepreneur?”My answer is always the same “Success is ready for you. The real question is are YOU ready for success?”
People often want to know what the definition of success is. Well, that depends on whom you ask. The definition in Webster’s Dictionary is: The achievement of something desired, planned, or attempted. I think that’s a good start. My definition of success may be different from your definition because “success” in any form holds a different connotation for everyone.
Will becoming an entrepreneur make you successful? Well that’s a question that only you can answer. I know women who are stay at home moms whose sole purpose is to raise their children and take care of their families. To them this is an accomplishment and it therefore makes them successful. I know of others who are desperate to rise up the corporate ladder. Once they get there they feel a sense of accomplishment and to them, they are successful.
By definition, I have achieved success. I've achieved several things that I have set out or attempted to do, however, I have not realized the level of success that I am yearning for.
For me, as a business consultant, my success is not measured by how successful I have personally become but by how successful I make my clients. I know that when people hire me as their consultant they are hiring me because they know that I have a vested interest in their future. Why? Because my livelihood as a consultant depends on the success of my clients. So as you can see again, the definition of success to one person may be different than that of another.
I had someone ask me last week at a presentation I did for the Library what was my definition of an entrepreneur. I had to think for a moment but my answer was basically that an entrepreneur is someone who is willing to take risk, both calculated and uncalculated. Entrepreneurs throw caution to the wind and dance to their own beat versus that of others. The dictionary says an entrepreneur is a person who organizes, operates,and assumes the risk for a business venture.
Now when you put the definition of success and entrepreneur together you get this: A successful entrepreneur is a person who achieves and plans out organizing, operating, and assuming the risk for a business venture. Are you a successful entrepreneur? If you¹re not I hope you plan on becoming one! To your success!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Well that statement couldn’t ring more true. When I do seminars or training, even after I go through my entire presentation, it never fails that I will have at least one person come and ask me “How will I know if I have what it takes to become a successful entrepreneur?”My answer is always the same “Success is ready for you. The real question is are YOU ready for success?”
People often want to know what the definition of success is. Well, that depends on whom you ask. The definition in Webster’s Dictionary is: The achievement of something desired, planned, or attempted. I think that’s a good start. My definition of success may be different from your definition because “success” in any form holds a different connotation for everyone.
Will becoming an entrepreneur make you successful? Well that’s a question that only you can answer. I know women who are stay at home moms whose sole purpose is to raise their children and take care of their families. To them this is an accomplishment and it therefore makes them successful. I know of others who are desperate to rise up the corporate ladder. Once they get there they feel a sense of accomplishment and to them, they are successful.
By definition, I have achieved success. I've achieved several things that I have set out or attempted to do, however, I have not realized the level of success that I am yearning for.
For me, as a business consultant, my success is not measured by how successful I have personally become but by how successful I make my clients. I know that when people hire me as their consultant they are hiring me because they know that I have a vested interest in their future. Why? Because my livelihood as a consultant depends on the success of my clients. So as you can see again, the definition of success to one person may be different than that of another.
I had someone ask me last week at a presentation I did for the Library what was my definition of an entrepreneur. I had to think for a moment but my answer was basically that an entrepreneur is someone who is willing to take risk, both calculated and uncalculated. Entrepreneurs throw caution to the wind and dance to their own beat versus that of others. The dictionary says an entrepreneur is a person who organizes, operates,and assumes the risk for a business venture.
Now when you put the definition of success and entrepreneur together you get this: A successful entrepreneur is a person who achieves and plans out organizing, operating, and assuming the risk for a business venture. Are you a successful entrepreneur? If you¹re not I hope you plan on becoming one! To your success!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
The “Employee” Versus The “Entrepreneur”
I have worked for companies, managed companies for others and started my own companies. While I was an employee, I did not care about the bottom line or profit margins. As a manager I cared about the bottom line and profit margins only as it pertained to my job and my salary. As a business owner the bottom line and profit margins are the difference between whether I eat and have a roof over my head or don't.
I have never really considered myself a "business woman". I have always considered myself an entrepreneur. The definition for a businesswoman (yes it's in the dictionary) is: A woman engaged in business. A person engaged in commercial or industrial business. Whereas the definition for an entrepreneur is: A risk-taker who has the skills and initiative to establish a business. A person who organizes, operates, and assumes the risk for a business venture.
As you can see there is a major difference betweenbusiness personson and an entrepreneur just in the definition. I applaud anyone who makes the effort to make something out of their life either by running a business for someone else or for themselves. But sometimes it's hard to transform a "business person" into an "entrepreneur" because some business people have what I call the employee mentality. The employee mentality is simply when a person wants to start a business but may be too use to having a structured environment where they have others who will take on projects or 'step in' when something needs to be done.
When you are trying to become an entrepreneur the problem is in most cases is there is no one who can step in for you. You only have yourself to count on. Often, when people go into business for themselves after being in corporate America running someone else's business for years they fail. Why? Not because they don't know how to run A business but because they do not know how to run THEIR OWN business.
There are certain things that you will learn in corporate America that will most definitely apply to owning a business of your own but it's hard to get people to understand that there are so many things that you have not learned that you will need to learn and quick.
I think as people we are creatures of habit. We get so use to doing things a certain way and get so comfortable that we are resistant to change. If you are looking to start your own business after years of being an employee for someone else, you will need to retrain you mind. You have to teach yourself to use what you have to make it work and learn whatever skills you are lacking along the way. You'll need to remind yourself that you will have to take risk. Some will be calculated, some will not.
The important thing is that you continue to retrain your mind so to know that it will require countless hours of sacrifice from you to make it work. I don't know of many entrepreneurs who are just staring out who work 9-5, 5 days a week and take 2 weeks of vacation a year. They have no sick days, no holidays or even days for bereavement. These are just a few of many sacrifices that you'll have to make but the list is endless!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
I have never really considered myself a "business woman". I have always considered myself an entrepreneur. The definition for a businesswoman (yes it's in the dictionary) is: A woman engaged in business. A person engaged in commercial or industrial business. Whereas the definition for an entrepreneur is: A risk-taker who has the skills and initiative to establish a business. A person who organizes, operates, and assumes the risk for a business venture.
As you can see there is a major difference betweenbusiness personson and an entrepreneur just in the definition. I applaud anyone who makes the effort to make something out of their life either by running a business for someone else or for themselves. But sometimes it's hard to transform a "business person" into an "entrepreneur" because some business people have what I call the employee mentality. The employee mentality is simply when a person wants to start a business but may be too use to having a structured environment where they have others who will take on projects or 'step in' when something needs to be done.
When you are trying to become an entrepreneur the problem is in most cases is there is no one who can step in for you. You only have yourself to count on. Often, when people go into business for themselves after being in corporate America running someone else's business for years they fail. Why? Not because they don't know how to run A business but because they do not know how to run THEIR OWN business.
There are certain things that you will learn in corporate America that will most definitely apply to owning a business of your own but it's hard to get people to understand that there are so many things that you have not learned that you will need to learn and quick.
I think as people we are creatures of habit. We get so use to doing things a certain way and get so comfortable that we are resistant to change. If you are looking to start your own business after years of being an employee for someone else, you will need to retrain you mind. You have to teach yourself to use what you have to make it work and learn whatever skills you are lacking along the way. You'll need to remind yourself that you will have to take risk. Some will be calculated, some will not.
The important thing is that you continue to retrain your mind so to know that it will require countless hours of sacrifice from you to make it work. I don't know of many entrepreneurs who are just staring out who work 9-5, 5 days a week and take 2 weeks of vacation a year. They have no sick days, no holidays or even days for bereavement. These are just a few of many sacrifices that you'll have to make but the list is endless!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
The “Real” Price Of Achieving Your Dreams…
In July of 2006 I had one of the most amazing experiences in my life. It was the release of my first book. I had the opportunity to meet so many wonderful people from many walks of life all looking for the same thing – FREEDOM!
I myself am still searching for freedom, which I define as the ability to be able to do what I want, when I want, whenever I want. As of today, I still have not achieved that freedom but I know that I am on my way. Many people believe that once you become self employed that you suddenly become “free”. Free from answering to someone else, free to live the type of lifestyle that you want to live, and free to make as much money as your bank account can hold. While it is true that these goals are obtainable from becoming your own boss, the truth is there is a higher price that you will have to pay to achieve these goals. The real price of achieving your dreams is costly. Not in terms of money but in sacrifices.
If you think that by becoming self employed you will be able to buy a fancy car, a big home and take tons of vacations then you may be in for a rude awakening. The reality is you will have to make some serious sacrifices to achieve those goals.
Last week as I anxiously awaited the release of my book, I got a call from my publisher telling me there was a printing delay and that there may be a chance that I would not have any books for my release party. Well you don’t have to be a rocket scientist to figure out that you need books for a book release party. So as I continued to work my normal 10-12 hour day taking care of my businesses, I found myself also having to spend countless more hours helping to plan a book release, doing media interviews and taking care of my family.
The price for me last week was sleep deprivation, something I am still paying for today! I found myself getting up at 5:30 am and not going to bed until 12:30 am and repeating the cycle daily. Even thought it was a rough week, I kept my eye on the prize because I knew in the end there was a reward waiting for me. My reward was that I was publishing my first book; a book I knew would help in changing people’s life!
In my ten years or so as an entrepreneur, I have made many sacrifices - financial, emotional, mental (definitely mental) and physical. All the while keeping my eyes focused on the rewards. You have to be willing to pay the price to get what you want in life because if you have lived long enough, you already know that no one will give anything to you. I am a firm believer that you are only limited to your own limitations. Based on that belief, I set personal and professional goals as if there are no limits. I encourage you to live your life the same way because in the end, as long as you have your eye focused on the prize, you will always achieve your dreams.
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
I myself am still searching for freedom, which I define as the ability to be able to do what I want, when I want, whenever I want. As of today, I still have not achieved that freedom but I know that I am on my way. Many people believe that once you become self employed that you suddenly become “free”. Free from answering to someone else, free to live the type of lifestyle that you want to live, and free to make as much money as your bank account can hold. While it is true that these goals are obtainable from becoming your own boss, the truth is there is a higher price that you will have to pay to achieve these goals. The real price of achieving your dreams is costly. Not in terms of money but in sacrifices.
If you think that by becoming self employed you will be able to buy a fancy car, a big home and take tons of vacations then you may be in for a rude awakening. The reality is you will have to make some serious sacrifices to achieve those goals.
Last week as I anxiously awaited the release of my book, I got a call from my publisher telling me there was a printing delay and that there may be a chance that I would not have any books for my release party. Well you don’t have to be a rocket scientist to figure out that you need books for a book release party. So as I continued to work my normal 10-12 hour day taking care of my businesses, I found myself also having to spend countless more hours helping to plan a book release, doing media interviews and taking care of my family.
The price for me last week was sleep deprivation, something I am still paying for today! I found myself getting up at 5:30 am and not going to bed until 12:30 am and repeating the cycle daily. Even thought it was a rough week, I kept my eye on the prize because I knew in the end there was a reward waiting for me. My reward was that I was publishing my first book; a book I knew would help in changing people’s life!
In my ten years or so as an entrepreneur, I have made many sacrifices - financial, emotional, mental (definitely mental) and physical. All the while keeping my eyes focused on the rewards. You have to be willing to pay the price to get what you want in life because if you have lived long enough, you already know that no one will give anything to you. I am a firm believer that you are only limited to your own limitations. Based on that belief, I set personal and professional goals as if there are no limits. I encourage you to live your life the same way because in the end, as long as you have your eye focused on the prize, you will always achieve your dreams.
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
How To Stay Focused When Things Are Not Going Right...
Most people believe that when you become self employed everything in life gets easier. Well I can certainly tell you from my own personal experience that when I became self employed things actually became harder. I was talking with my sister the other day and told her how simple life use to be when I was broke and was barely getting by. Even though I was miserable, I didn’t have as much stress or responsibility.
I grew up extremely poor and even though I’m not “filthy rich” I can’t imagine ever being that poor again. Even though it made me the person I am today, I can guarantee that the experience was over rated! When I started my first business over 10 years ago my drive and motivation at the time were basic. I wanted to keep a roof over my head, gas in my tank and food on my table. As time went on my mind expanded and my drive and motivation expanded as well. I began to realize that I could accomplish my dreams of living a better life and achieve my goal of becoming my own boss.
There were plenty of times that things did not go smoothly. I have hit so many bumps in the road that it became too many to keep track of! Running your own business you always will always have employees who do not show up, equipment that will break, and client’s who won’t pay their bills on time - you name it. When these things happen it’s important that you remember to stay focused. There will always be times when things will not go right and it’s at these times that you remember your motivation.
For me, my motivation has always been my children. I wanted to give them things that I could have only imagined having as a child. Not necessarily materialistic things but things such as a nice home, a good school, new clothes and security. All which are things I did not have as a child. I remember growing up having to do without because we were poor. Then I look at the wonderful life my husband and I have been able to provide for our children and that’s the internal drive that keeps me going.
Don’t get me wrong. Even to this day I still have good and bad days. There are days when I wake up and I feel like I’m in heaven. Then there are other days when I wake up and feel like I’m in . . . . well the other place. Again, it’s that internal drive that always reminds me why I do what I do. It’s that internal drive that will keep you focused when things may not be going as planned.
There’s a quote by Dan Brown that I love that goes:
If not me – Then who?
If not now – Then when?
If not this way – Then how?
I have this quote posted in my office as a reminder that even when things go bad that they could be worse. Misery is optional. Success is possible. The choice is up to you.
Determine who you want to become and the type of life you want to have. Determine when and why you want to be this person and live that type of life. Then most importantly, determine how you’re going to make it happen. Some people live their lives aspirational and not operational. That is why most people never accomplish their goals. Don’t become one of “them”. Stay focused and go out and make things happen!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
I grew up extremely poor and even though I’m not “filthy rich” I can’t imagine ever being that poor again. Even though it made me the person I am today, I can guarantee that the experience was over rated! When I started my first business over 10 years ago my drive and motivation at the time were basic. I wanted to keep a roof over my head, gas in my tank and food on my table. As time went on my mind expanded and my drive and motivation expanded as well. I began to realize that I could accomplish my dreams of living a better life and achieve my goal of becoming my own boss.
There were plenty of times that things did not go smoothly. I have hit so many bumps in the road that it became too many to keep track of! Running your own business you always will always have employees who do not show up, equipment that will break, and client’s who won’t pay their bills on time - you name it. When these things happen it’s important that you remember to stay focused. There will always be times when things will not go right and it’s at these times that you remember your motivation.
For me, my motivation has always been my children. I wanted to give them things that I could have only imagined having as a child. Not necessarily materialistic things but things such as a nice home, a good school, new clothes and security. All which are things I did not have as a child. I remember growing up having to do without because we were poor. Then I look at the wonderful life my husband and I have been able to provide for our children and that’s the internal drive that keeps me going.
Don’t get me wrong. Even to this day I still have good and bad days. There are days when I wake up and I feel like I’m in heaven. Then there are other days when I wake up and feel like I’m in . . . . well the other place. Again, it’s that internal drive that always reminds me why I do what I do. It’s that internal drive that will keep you focused when things may not be going as planned.
There’s a quote by Dan Brown that I love that goes:
If not me – Then who?
If not now – Then when?
If not this way – Then how?
I have this quote posted in my office as a reminder that even when things go bad that they could be worse. Misery is optional. Success is possible. The choice is up to you.
Determine who you want to become and the type of life you want to have. Determine when and why you want to be this person and live that type of life. Then most importantly, determine how you’re going to make it happen. Some people live their lives aspirational and not operational. That is why most people never accomplish their goals. Don’t become one of “them”. Stay focused and go out and make things happen!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
Mapping Out Your Game Plan - Your Plan For Success!
In the past, I've talked to you about the importance of having a business plan. While a business plan is very important, there’s nothing more important than a game plan to guide your success in launching your business. Below are some of the key elements to developing a successful game plan.
You must decide what your overall vision is and what you expect your business to provide for you. You must determine what your income expectations are and what your time frame is for achieving them. You need to start with a one month schedule then a three month schedule, then six months and twelve months.
Although your vision will require a more detailed plan, focus first on your immediate actions. I realize that this is very time consuming but it will make you do some thinking and keep you focused on what you’re trying to do and what you need to do to get there.
Spend some serious time asking yourself and then answering the following questions:
- How far can you go in your business?
- How long will it take you to get there?
- How much earned income do you expect per month?
- When do you expect it?
- How much monthly volume/sales will you need to create that income?
- Do you need to partner with any other businesses to bring this about?
- What goals will you attain by month one and how much income will it provide if any?
- What goals will you attain by month three and how much income will it provide if any?
- What goals will you attain by month six and how much income will it provide if any?
- What goals will you attain by month twelve and how much income will it provide if any?
- What resources will you need to accomplish those goals?
- How much time will you need to invest per week?
- What type of supplies do you need to order, including product and support materials?
- What kind of educational and training materials will you need?
- Who will work with you to support you?
- How will you develop your list of prospects?
- Will you advertise?
- When and where?
- What training and personal development seminars will you attend?
- What other resources will you need?
If you answer these questions properly, you will be able to use them as a guide to set up your game plan. Then you’ll be well on your way to launching your business with the least amount of problems possible!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
You must decide what your overall vision is and what you expect your business to provide for you. You must determine what your income expectations are and what your time frame is for achieving them. You need to start with a one month schedule then a three month schedule, then six months and twelve months.
Although your vision will require a more detailed plan, focus first on your immediate actions. I realize that this is very time consuming but it will make you do some thinking and keep you focused on what you’re trying to do and what you need to do to get there.
Spend some serious time asking yourself and then answering the following questions:
- How far can you go in your business?
- How long will it take you to get there?
- How much earned income do you expect per month?
- When do you expect it?
- How much monthly volume/sales will you need to create that income?
- Do you need to partner with any other businesses to bring this about?
- What goals will you attain by month one and how much income will it provide if any?
- What goals will you attain by month three and how much income will it provide if any?
- What goals will you attain by month six and how much income will it provide if any?
- What goals will you attain by month twelve and how much income will it provide if any?
- What resources will you need to accomplish those goals?
- How much time will you need to invest per week?
- What type of supplies do you need to order, including product and support materials?
- What kind of educational and training materials will you need?
- Who will work with you to support you?
- How will you develop your list of prospects?
- Will you advertise?
- When and where?
- What training and personal development seminars will you attend?
- What other resources will you need?
If you answer these questions properly, you will be able to use them as a guide to set up your game plan. Then you’ll be well on your way to launching your business with the least amount of problems possible!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
What's In A Name - Naming Your Business
If you're thinking of starting up a new business then you'll need to a business name. There are several reasons why a good business name is vitally important to your business. Your business name is the initial introduction to your customers and creates an identity for the products or services you offer.
If you ask several different people who are already in business how they decided upon the name for their business, each one will have a reason as to why and how they chose that name and you will get several different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their birth name, there's a reason why that was done.
When you open a business, in a sense, you are causing a new birth to begin. This new birth was created from an idea alone by you or your associates. It will have its own bank account, its own federal identification number, its own credit accounts, its own income and its own bills. On paper, it's another individual! Just as if you were choosing a name for your own unborn child, you need to spend a considerable amount of time on deciding what you will name your own company.
One of the first and probably the most obvious reasons that you need to establish a great name is because it's your initial identification to your customers. No one would want to do business with someone if they didn't at least have a company name. This makes you look like an amateur and can paint a picture that you may be someone who is very unprofessional and perhaps even unreliable. Even if you call your company "Kevin's Lawn Service," a company name has been established and you are indeed a company. People will therefore feel more comfortable doing business with you.
Secondly, a business name normally is an indication as to the product or service you offer. "Debbie's Daycare," "Just Shoes," "Handy-Man Fix It Company," "Neighborhood Laundry," "Melissa's Gift Boutique," and "Number 1 Pizza" are all examples of simple business names that immediately tell the customer what product you offer.
The type of business you have should be somewhere in your name. For example, my company, Empower U, Inc is my training and consulting firm. From the name, you can tell that my company provides some form of motivational product. If you are starting up a marketing company, a name that emphasizes that you are in marketing may be smart. For example, if your first name is Paul and your wife's name is Debbie you may want to name your company P & D Marketing or if your last name is Smith you may want to name your company Smith Marketing Group.
The examples above are to get your juices flowing and give you some ideas, most people, however, will choose the simple approach when naming their business. They use their name, their spouse's name, their children's names or a combination of these names when naming a business. The national hamburger-restaurant chain "Wendy's" was named after the owner's daughter.
Research has proven that these "cutesy" names are not the best names to use for a business. Many experts claim that it makes the business look too much like a small "mom-and-pop" operation. However, this depends on the business. If you are selling something that demands this mood or theme to appeal to your market, it's best to use this approach.
Names like, "It Makes Sense Cleaning Solutions," "Direct Dry Cleaners," "Magic Carpet Cleaners," "Two Dude's Dog Walking Service," "The Candy Houcollectiblestables and Treasures," and "Strike It Right Bowling Lanes" are all good examples of catchy names. These types of names relate to a specific product or service and also serve as a type of slogan for your business. This is a big help when marketing.
When you name a child, you may not decide upon a definite name until after they are born. You do this because a name is sometimes associated with a type of personality. When you name a business you may need to wait until you have a product or service to sell and then decide upon a business name before going into the business itself because your business name should give some clue as to what product or service you are selling. A business named "Cary's Collections" normally wouldn't sell car parts and a business named "Cut and Dry" would not sell knitting supplies.
To generate ideas - begin looking at business signs everywhere you go. Notice which ones catch your eye and stick in your mind. Try and figure out "why" they stuck in your mind. Naturally, the business "Pizza Hut" sticks in your mind because it is nationally known. These don't count! Look around and notice the smaller businesses. Take your time. Within a few days you should be able to come up with a few potential business names.
Then, when you finally find a few names you really like, try reciting them to other people and get their opinion. It won't be long until your business will have the proper name that will carry it through its life!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
If you ask several different people who are already in business how they decided upon the name for their business, each one will have a reason as to why and how they chose that name and you will get several different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their birth name, there's a reason why that was done.
When you open a business, in a sense, you are causing a new birth to begin. This new birth was created from an idea alone by you or your associates. It will have its own bank account, its own federal identification number, its own credit accounts, its own income and its own bills. On paper, it's another individual! Just as if you were choosing a name for your own unborn child, you need to spend a considerable amount of time on deciding what you will name your own company.
One of the first and probably the most obvious reasons that you need to establish a great name is because it's your initial identification to your customers. No one would want to do business with someone if they didn't at least have a company name. This makes you look like an amateur and can paint a picture that you may be someone who is very unprofessional and perhaps even unreliable. Even if you call your company "Kevin's Lawn Service," a company name has been established and you are indeed a company. People will therefore feel more comfortable doing business with you.
Secondly, a business name normally is an indication as to the product or service you offer. "Debbie's Daycare," "Just Shoes," "Handy-Man Fix It Company," "Neighborhood Laundry," "Melissa's Gift Boutique," and "Number 1 Pizza" are all examples of simple business names that immediately tell the customer what product you offer.
The type of business you have should be somewhere in your name. For example, my company, Empower U, Inc is my training and consulting firm. From the name, you can tell that my company provides some form of motivational product. If you are starting up a marketing company, a name that emphasizes that you are in marketing may be smart. For example, if your first name is Paul and your wife's name is Debbie you may want to name your company P & D Marketing or if your last name is Smith you may want to name your company Smith Marketing Group.
The examples above are to get your juices flowing and give you some ideas, most people, however, will choose the simple approach when naming their business. They use their name, their spouse's name, their children's names or a combination of these names when naming a business. The national hamburger-restaurant chain "Wendy's" was named after the owner's daughter.
Research has proven that these "cutesy" names are not the best names to use for a business. Many experts claim that it makes the business look too much like a small "mom-and-pop" operation. However, this depends on the business. If you are selling something that demands this mood or theme to appeal to your market, it's best to use this approach.
Names like, "It Makes Sense Cleaning Solutions," "Direct Dry Cleaners," "Magic Carpet Cleaners," "Two Dude's Dog Walking Service," "The Candy Houcollectiblestables and Treasures," and "Strike It Right Bowling Lanes" are all good examples of catchy names. These types of names relate to a specific product or service and also serve as a type of slogan for your business. This is a big help when marketing.
When you name a child, you may not decide upon a definite name until after they are born. You do this because a name is sometimes associated with a type of personality. When you name a business you may need to wait until you have a product or service to sell and then decide upon a business name before going into the business itself because your business name should give some clue as to what product or service you are selling. A business named "Cary's Collections" normally wouldn't sell car parts and a business named "Cut and Dry" would not sell knitting supplies.
To generate ideas - begin looking at business signs everywhere you go. Notice which ones catch your eye and stick in your mind. Try and figure out "why" they stuck in your mind. Naturally, the business "Pizza Hut" sticks in your mind because it is nationally known. These don't count! Look around and notice the smaller businesses. Take your time. Within a few days you should be able to come up with a few potential business names.
Then, when you finally find a few names you really like, try reciting them to other people and get their opinion. It won't be long until your business will have the proper name that will carry it through its life!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.
Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.
If You're Thinking About Starting A Business You Need To Have A Plan
I have heard horror stories from people who, in the start up phase of their new business, have used software they purchased to create a business plan or worse - they paid someone who had no clue what they were doing to prepare one for them. When you don't know what elements actually belong in a business plan then usually what you'll end up with is a bunch of worthless information spread out over tons of paper.
Before opening your doors, you need to be prepared for the many details involved in running a business. Thinking through these details and putting them on paper helps you to be prepared. Every new business venture should begin with a plan. The information below will take you through the steps of writing a successful business plan.
While your plan will be uniquely designed for your type of business, there are certain objectives contained within any good business plan. It must:
1. Set forth goals and how they will be achieved.
2. Define obstacles and outline strategies to overcome them.
3. State the legal and organizational structure of the business.
4. Quantifies financial needs and make financial projections.
The length of your plan depends on the purpose you will use it for. If you need to acquire venture capital for your business, you may need to provide extensive details for prospective investors. If your plan is simply a road map for you to follow, it can be quite short. Whether it is one paragraph or 100 pages depends entirely on your objectives.
A good business plan will tackle three major areas. Look at the questions within each of the three areas below and answer them as they apply to your particular business.
The Business
What is the legal structure of your business?
Will it be a sole proprietorship, a partnership or a corporation?
What is the name of your business?
Who are the people in your business?
How is your business uniquely positioned to succeed?
What are existing conditions within your industry?
How do you intend to grow?
What is your product?
What does it do?
How will you handle and deliver orders?
The Market
Who are your customers?
Why are they customers?
What motivates your customers?
What need are you filling for these customers?
How will you motivate them to buy from you?
How will you find and attract these customers?
Who is your competition?
What advantage do you have over your competition?
How will you position yourself to win market share?
Do you have technical data, surveys, or information sources to back up your claims?
Finances
How much money are you bringing to your business?
What are your start-up costs?
How will the money be used?
When will your business become profitable?
What are your financial projections for the next six months?
What are your financial projections for the twelve months?
What are your financial projections for the next five years?
I have listed a few key elements to include in your business plan. Keep in mind that your business plan is unique to your business, so don't be afraid to beef things up as needed.
Executive Summary
This is a summation of the important points within your business plan. It should not be over three pages long. This summary is of particular interest to potential investors that may be willing to invest in your business. It allows them decide if you are a worthy investment vehicle.
Company Summary
Describes your business, customer focus and your goals. This would include things such as your business structure, start-up projections and business location.
Products and Services
Describes what you have to offer, its advantage to the customer, your reasoning for the need of your product or service and a look into your place among the competition.
Market Analysis
This gives details on who, what, where, why and how within your market. This also includes an analysis of your industry and your strengths therein.
Marketing and Sales Strategies
The key to this section is your plan to operate in a competitive environment. Sales forecasts and marketing details give an in-depth look at actual customer acquisition.
Operations and Management
Fully details the structure and operation of your organization.
Financial Plan
Provides a comprehensive look at business cash flow, profit and loss, break-even analysis, and other financial indicators.
In conclusion, your business is less likely to fail if you are able to predict outcomes. Your business plan sets realistic goals for success. The above information serves as general map. You fill in the details. How may details? As many as are needed. Most assuredly, your efforts will be rewarded for years to come. Remember, you are in it to win it so make sure you stay focused and keep your eye on the prize!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
For additional information on my training programs, please visit my website at www.pamlawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne.
Permission to repost is freely granted so long as the text is not altered in any way and this copyright notice is included.
Before opening your doors, you need to be prepared for the many details involved in running a business. Thinking through these details and putting them on paper helps you to be prepared. Every new business venture should begin with a plan. The information below will take you through the steps of writing a successful business plan.
While your plan will be uniquely designed for your type of business, there are certain objectives contained within any good business plan. It must:
1. Set forth goals and how they will be achieved.
2. Define obstacles and outline strategies to overcome them.
3. State the legal and organizational structure of the business.
4. Quantifies financial needs and make financial projections.
The length of your plan depends on the purpose you will use it for. If you need to acquire venture capital for your business, you may need to provide extensive details for prospective investors. If your plan is simply a road map for you to follow, it can be quite short. Whether it is one paragraph or 100 pages depends entirely on your objectives.
A good business plan will tackle three major areas. Look at the questions within each of the three areas below and answer them as they apply to your particular business.
The Business
What is the legal structure of your business?
Will it be a sole proprietorship, a partnership or a corporation?
What is the name of your business?
Who are the people in your business?
How is your business uniquely positioned to succeed?
What are existing conditions within your industry?
How do you intend to grow?
What is your product?
What does it do?
How will you handle and deliver orders?
The Market
Who are your customers?
Why are they customers?
What motivates your customers?
What need are you filling for these customers?
How will you motivate them to buy from you?
How will you find and attract these customers?
Who is your competition?
What advantage do you have over your competition?
How will you position yourself to win market share?
Do you have technical data, surveys, or information sources to back up your claims?
Finances
How much money are you bringing to your business?
What are your start-up costs?
How will the money be used?
When will your business become profitable?
What are your financial projections for the next six months?
What are your financial projections for the twelve months?
What are your financial projections for the next five years?
I have listed a few key elements to include in your business plan. Keep in mind that your business plan is unique to your business, so don't be afraid to beef things up as needed.
Executive Summary
This is a summation of the important points within your business plan. It should not be over three pages long. This summary is of particular interest to potential investors that may be willing to invest in your business. It allows them decide if you are a worthy investment vehicle.
Company Summary
Describes your business, customer focus and your goals. This would include things such as your business structure, start-up projections and business location.
Products and Services
Describes what you have to offer, its advantage to the customer, your reasoning for the need of your product or service and a look into your place among the competition.
Market Analysis
This gives details on who, what, where, why and how within your market. This also includes an analysis of your industry and your strengths therein.
Marketing and Sales Strategies
The key to this section is your plan to operate in a competitive environment. Sales forecasts and marketing details give an in-depth look at actual customer acquisition.
Operations and Management
Fully details the structure and operation of your organization.
Financial Plan
Provides a comprehensive look at business cash flow, profit and loss, break-even analysis, and other financial indicators.
In conclusion, your business is less likely to fail if you are able to predict outcomes. Your business plan sets realistic goals for success. The above information serves as general map. You fill in the details. How may details? As many as are needed. Most assuredly, your efforts will be rewarded for years to come. Remember, you are in it to win it so make sure you stay focused and keep your eye on the prize!
I look forward to helping you strive to reach your goals and dreams. It is my hope that the information I've provided will help you to get there!
To Your Health, Wealth & Happiness!
Pam Lawhorne
For additional information on my training programs, please visit my website at www.pamlawhorne.com.
The above article is copyright 2003-2008 by Pam Lawhorne.
Permission to repost is freely granted so long as the text is not altered in any way and this copyright notice is included.
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